B Corp isn’t a badge.
It’s a way of running a business.
Since becoming a B Corp in December 2024, we’ve found ourselves saying the same thing over and over:
This is the framework every business could, and probably should be using.
Not because of the logo, and not because it looks good on a careers page - but because it forces you to answer a harder question:
Are we making decisions that are good for more than just the bottom line?
“Not perfectly, but deliberately”
There’s a version of B Corp that gets talked about a lot - polished, idealistic, neat. That’s not our experience. For us, it’s messier than that.
It’s:
• trade-offs
• slower decisions
• uncomfortable questions
• and moments where you stop and ask:
“Is this actually the right call?”
We’re not perfect. But we are trying to be deliberate. And that shift, from passive to intentional - changes everything.
What this looks like at Streamtime
1. Wellbeing isn’t a perk. It’s the system that keeps us running.
We’re a ~20 person team with ~90% retention.
That doesn’t happen by accident.
It comes from:
• treating mental health and psychosocial safety as non-negotiable
• building a low-hierarchy, high-trust environment• giving people real flexibility (not performative flexibility)
It’s not always the fastest way to run a company, but for our people and workplace culture - it’s a better one.
2. We extend that thinking to our customers
Creative businesses are full of brilliant people. They’re also often burnt out and exhausted. That’s why we built Streamtime around Productive Wellbeing.
where profitability and team health aren’t competing priorities.
It shows up in:
• how we design our product
• what we prioritise on the roadmap
• how we define success (for us and our customers)
Our long-standing support of Never Not Creative keeps us accountable here too.
3. We make more conscious choices (even when it’s inconvenient)
Take travel. We’re a global team - so it matters.
Now we ask:
• Is this trip worth the footprint?
• Can we reduce it?
• Can we track and offset it properly?
We’ve started working with other B Corps to help us do this better - because if the option exists, we should be using it.
4. Who We Work With Matters
B Corp gives us a lens for everyday decisions:
•suppliers
• partners
• tools
• hiring
We actively look to work with other B Corps where we can. For example, we recently partnered with Defy Design to create our keyrings - turning plastic waste into something useful, instead of creating more of it.
We're also big fans of brands such as Kotn, who are building ethical supply chains from the ground up. There are thousands of companies doing this work and the more we support them, the stronger that ecosystem becomes.
A few of our B-Corp customers we’re proud to support
We’re lucky to work with creative businesses who are not just doing great work, but doing it thoughtfully.
Carbon Creative - a First Nations-owned social change agency based in Brisbane and Sydney, recently launched there initiative: More Than Just a T-Shirt. It’s a simple idea, executed well: 100% of profits go to charities aligned with each shirt’s message. Ethically sourced, sustainably printed, and designed to start conversations that matter.
Ragged Edge are rethinking how brands find their edge - challenging sameness and helping businesses stand for something more meaningful.
Today is a design studio focused on clarity, utility, and impact - cutting through noise to create work that actually works.
Three Ten Seven bring a sharp, considered approach to brand and digital - proving that thoughtful design and commercial outcomes don’t have to be at odds.
Different approaches. Different disciplines.
A shared intent to build better businesses.
The real value of B Corp
B Corp doesn’t make decisions for you. It just makes them harder to ignore.
It gives you:
• a framework
• a set of standards
• and a reason to pause before defaulting to “what’s easiest” or “what’s most profitable”
Why it matters now
We’re currently working towards recertification under the new 2025 standards.
What’s changed, and what we like - is the emphasis on continuous improvement.
Not a one time achievement.
An ongoing commitment.
Final thought
If you’re a business leader and haven’t looked into B Corp properly, it’s worth your time. Not for the certification. But for the questions it forces you to ask. Because ultimately, this is what it comes down to:
Building a business you can feel good about running.
Not perfectly. But deliberately.
More to come.
